Christmas is for forgiving the Facebook friends you ignore.The Challenge:This Christmas Gol TELEVISIÓN (TV pay-per-view) wanted to say Merry Christmas to all their subscribers in a cheap, different and modern way.The Idea:We used the most popular social media site: Facebook. Christmas is the time to say yes to those you say no to on Facebook. Christmas is a time to accept those friends that asked for your friendship through Facebook, but have not been accepted yet. Forget about the small differences that separate you and accept their friend request.This is the Christmas Spirit – Merry Christmas!The Execution:We sent an email to all Gol Television subscribers. When the subscribers clicked the link on the email they were directed to their Facebook profile. There they were able to see their friend requests. They clicked confirm and became friends. They were then sent a text congratulating them for having more friends.Results:Gol TELEVISION received thousands of emails telling them how nice and different this year’s greeting card was. This special greeting card was talked about in newspapers, on the news, in TV programmes and on online blogs.

1. We sent an email to all Gol Television subscribers.2. When the subscribers clicked the link on the email, they were directed to their Facebook profile. There they were able to see their friend requests. They clicked 'confirm' and became friends.

3. They were then sent a text congratulating them for having more friends.

Gol Televisión recieved more than 183.000 emails telling them how nice and different was this year gretting card ( They only have 40.000 on their fanpage) 3 Different newspaperss, 3 Tv Channels, 4 TV Shows and more than 100 bloggers speak about the action. It became Trending Topic. The awareness of the brand increase in 30%