The campaign provided a creative solution to 2 key challenges: 1) offer a 'different' gift on Father's Day and 2) solve one of the biggest fallbacks to being a football-mad Dad; finding out that your kid has become a supporter of another team!

This campaign successfully builds on Gol Television’s brand essence as a TV channel which is dedicated exclusively to football. It was a big hit and what started out as a Gol Televisión promo quickly became the must-have Father's Day gift.

- What started as a promo campaign became the first merchandising initiative of the brand.

- We notched up €1 million in earned media awareness.

- FC Barcelona were so keen about the idea that they acquired the publishing rights to the lullaby.

- Our loyalty campaign became a lead generation campaign, with over 5,000 new subscriptions during the campaign’s airing period.

- We received three times more subscription requests than expected.

- 90% of the baby cushions were already allocated in just 72 hours.

- We achieved our membership loyalty objective, with no membership subscription cancellations during March.