Cannes Lions

ON TRACK WITH THE RIGHT MIX

BELGIOVANE WILLIAMS MACKAY, Sydney / DEPARTMENT OF VETERANS' AFFAIRS / 2014

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Overview

Entries

Credits

OVERVIEW

Execution

The On Track smartphone app was developed for both iOS and Android.

The app was announced through ADF clinicians, psychologists and the VVCS (Veterans & Veterans families Counseling Service) and due to its success, there are now plans to promote On Track throughout the entire Australian Defence Force.

Outcome

On Track is a utility helping young veterans. Not a marketing promotion.

It will soon represent an essential part of the ADF Alcohol Management Strategy and will also be promoted via posters across the entire Australian Defence Force.

On Track is currently helping over 4,500 users. Download it, experience it on a night out and try not to get too depressed by the results.

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