#SharePH made travel and sharing more fun in 3 ways:

As a travel resource: #SharePH offered itineraries through videos, slideshows, social media conversations and articles. Three cities – Davao, Iloilo and Baguio – were featured during the campaign. In-depth content explored little-known spots and showcased the beauty of each city.

As a crowdsourcing tool: Anyone could post their travel stories by simply using the hashtag #SharePH.

As a sharing tool: Any reader could view and share all content, whether submitted or editorial-led. Users were also able to express how they felt about any post using Rappler's Mood Meter feature.

Sustainable tourism is a goal no organization should shoulder alone.

#SharePH allowed Filipinos to showcase pride for their country by being Philippine travel ambassadors to the world. The campaign brought attention to off-the-beaten-path destinations, painted popular tourist spots in a different light, and featured thriving local industries and thought leaders from major cities.

As of January 2015, #SharePH has received over 5,000 unique experiences from all over the country. The platform has reached 317 million page and social views from October to December 2014. Based on DOT data, international visitor arrivals also grew 4% during the campaign period.