Hollywood was at a standstill for a large portion of 2023 - pausing one of the world's largest industries and bringing mainstream storytelling to a halt. Meanwhile, iPhone 15 Pro launched, with a raft of new features and innovations, like the ability to shoot ProRes 4k 60 directly to an external drive. The task was to be ready to celebrate the end of the Hollywood strike, with a film that builds on the momentum that has established iPhone as a serious movie-making tool.

On with the Show follows the cast and crew of a fictional Hollywood blockbuster being shot on iPhone 15 Pro; from the frustration of fluffed takes, mistimed stunts and uncomfortably long makeup procedures, through to the elation on a film set when everything comes together to create moviemaking magic. All scored by their very own rendition of Irving Berlin’s classic, “There’s No Business Like Show Business”.