Hollywood was at a standstill for a large portion of 2023 - pausing one of the world's largest industries and bringing mainstream storytelling to a halt. To celebrate the historic WGA and SAG contracts negotiated, we released this film within hours of the SAG contract coming to an agreement. An ode the magical chaos that goes into filmmaking - whether shot on tens of thousands of dollars of equipment, or instead, on a device with a pro camera system that can fit in your pocket.

We created a musical essentially, having the characters sing to the song and then create a flow of action that shows all the parts of the cinematic process and the role the Apple phone camera plays in this world. I had to find ways to show scenes within the story in the best way possible, keeping a flow of action as it heads towards its finale. The actors sang large parts of the song allowing each of them flexibility in where they appeared and for how long. The difficulty was to work within time constraints of the song to tell each part of the story, so as not to cut in to and out of different scenes in unmusical ways. Also to combine the best action of stunts/movements around seeing the characters sing. And then of course making sure the phone featured well and linked the story.