Morning has broken, and a shaft of light streaks through a gap as the garage door opens. “One day” with Kubota unfolds in six different time zones, which may take place “one day,” not too far away. The double entendre “One Day, Not Too Far Away” depicts Kubota’s vision and passion where all aspects of its business (development in Thailand, manufacturing in France, sales in Japan, and services in China) will be all connected with ICT in the nearest future. The film deliberately visualizes the connected world with IoT-driven agricultural services, ranging from fertilizer distribution with a drone and rice harvesting with a robotic combine harvester to tractor configuration at a dealer and customized manufacturing with smart glasses at a factory, all of which are designed to enhance customer experience at each touch point and narrow the gap with the brand ultimately meant to be “On [the Customer’s] Side.”