Cannes Lions
WORK EDITORIAL, New York / META / 2022
Overview
Entries
Credits
Execution
“Once Upon a Time Everywhere” follows the new poster boy of street skating, Tyshawn Jones, and his crew on a surreal trip through the streets of New York City and the virtual worlds of Oculus, showing how they constantly push and inspire each other to create new tricks, styles and realities.
Our film aimed to merge the real and virtual worlds into a single world, jumping seamlessly between the two. Each moment, trick and camera move worked to further immerse viewers into Meta Once Upon A Time Everywhere - a collective consciousness that let them enjoy incredible experiences together.
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