A platform for taking messages from the entire world to patients with cancer at Mário Penna Institute.

The campaign was started by the opening of the site Donate Words and by the installation of TVs at the hospital. The idea’s dissemination was immediate and spontaneous. In the sequence, billboards, banners, TV commercials and online banners were disclosed. The campaign was planned to last forever, becoming part of the treatment for cancer patients at Mário Penna Institute.

More than 10,000 messages in the first week. 50 thousand visits to the site in 5 days. Exhibition on the greatest Brazilian TV broadcasts and adhesion of thousands of people in Brazil and worldwide, including celebrities and the vice president of Brazil.