Over a stunning vista of the sea we watch a free diver prepare for his dive. We hear the voiceover of Daan Verhoeven, a smoker we learn has quit smoking, discovered a free-diving passion, and never looked back.

As the film progresses we hear Daan describe the extra lung capacity he found, his personal story, the struggle of quitting and the beauty of free-diving.

Once past Daan’s national free-diving records and other achievements, Nicorette branding appears with the encouragement to ‘Do something incredible’.

An additional endframe urges Youtube viewers to click and explore the accompanying 360 interactive film - to ‘dive’ with Daan, or view further content on Nicorette’s most successful quit products.