Cannes Lions
MEKANISM, San Francisco / THE UNITED NATIONS / 2017
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Hundreds of people – representing every world citizen – come into view as they stand solemnly on a barren landscape, staring off in the same direction. The camera swirls around them, until finally showing that they become united through distilling down to a single number – one. The viewer is driven to stand alongside them and take one simple action that can help make the magnitude of the sustainable development goals (SDGs) achievable.
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