Cannes Lions

Waves of Grace

VRSE.WORKS, Los Angeles / THE UNITED NATIONS / 2016

Awards:

2 Bronze Cannes Lions
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Overview

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Credits

OVERVIEW

Description

Building on the success of “Clouds Over Sidra”, we once again partnered with the United Nations to create “Waves of Grace” which follows the struggles and triumphs of a young Liberian woman after the catastrophic Ebola epidemic wreaked havoc upon her country. As of July 2015, roughly 27,500 cases of Ebola have been reported in Guinea, Liberia and Sierra Leone with it’s largest impact felt by women and children.

“Waves of Grace” places viewers in West Point and follows Ebola survivor Decontee Davis who having now overcome the disease, uses her immunity to help others. Whether it’s the cramped, poorly lit confines of Davis’ West Point bedroom or her devastating voiceover, creators Gabo Arora and Chris Milk deeply immerse the viewer within the inescapable reality of those affected by the epidemic that it’s grasp continues to endure long after the VR headset has been taken off.

Execution

The film’s premiere was held in conjunction with the United Nations International Ebola Recovery Conference, hosted to ensure affected countries receive the support they need to end the epidemic and continue countries on the path to recovery, and proceeded to travel the globe in the UN’s effort to fight donor fatigue on the world’s most pressing issues. It has since been made public on the agency App and website, YouTube and Facebook where the public is inclined to make donations at the UN's Ebola Response website.

Outcome

The UN has raised roughly $3.8 Billion in support of the Millennium Campaign’s humanitarian endeavours since launching their VR initiative and become a beacon of hope, spearheading an empathy movement which has led to an increase in international support to the affected countries, with financial commitments to assist strategies for recovery.

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