People who have sore throat/throat inflammation caused by a flu/cold.

Our objetive was to give those people a solution with our medicine: Endcoff, a throat pastille.

Here's the original script of the radio spot:

MAFIOSO

30"

VOZ ROUCA:

- Encontre-os e jogue no rio.

LOC OFF:

- Um mafioso

VOZ NORMAL:

- Encontre-os e jogue no rio.

LOC OFF:

- Um ativista de animais.

LOC OFF:

- De mafioso a ativista de animais em uma pastilha. Endcoff, o fim da sua dor de garganta.

More than 170,000 media impacts every time our radio spot was played in Band FM station.