Cannes Lions
WE, Sao Paulo / EMS / 2023
Overview
Entries
Credits
Background
Diabetes is a metabolic disease that happens when people cannot degrade glucose molecules correctly or at sufficient speed.
The absence of medical treatment can cause organ damage, lead to blindness and make people more susceptible to heart attacks or strokes.
The World Health Organization estimates that 1 in 11 people worldwide have type 1 or type 2 disease, totaling more than 537 million adults impacted by the disorder.
And in Brazil, it is no different: this number keeps growing. In the last ten years, the incidence rate of diabetes has reached almost 62%.In addition to that, it's believed that almost 50% of diabetics are unaware of their clinical condition, making professional follow-up harder than usual.
Outcome
More than 700,000 people impacted by ISTOÉ magazine.
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