Filmed in several locations around the country, the new creative showcases Y members of varying age, gender, ethnicity, ability, and background, whose real stories highlight the dramatic contrasts between their circumstances and how the Y helps each of them overcome the challenges they face.

“One Number Different” highlights the disparity we see all across the country, sometimes in communities we serve that are just blocks apart,” said Valerie Barker Waller, Senior Vice President and Chief Marketing and Communications Officer, Y-USA. “At the Y, we believe that the zip code you are born into should not determine your destiny or limit your potential, and want to showcase the impactful work we do in thousands of communities to close those gaps.”

The director is impassioned and motivated by a cause for positive change and outlook in communities all across the country. They are focused on creating content that will effect people in a deeply emotional way ideally lead to a new perspective on the ideas that the content represents.