The campaign had to reach every single South African, including the partially sighted and those without electricity. It had to be aesthetically pleasing enough to instill pride, yet simple enough to be understood by all. It had to cross racial, language and tribal barriers to ensure the new bank notes were welcomed by everyone as their currency.

Nelson Mandela is renowned for the colourful African shirts that he wears, particularly those with distinctive patterns. Taking our inspiration from these shirts we created a pattern that paid tribute to this great man. Using this design element enabled us to create a visual identitysystem for the entire campaign.

The campaign resulted in extensive media coverage nationally, regionally and in our neighbouring SADC countries. Talkability was created as people used social media, print and broadcast mediums to discuss the new banknotes. Never before had a launch of new banknotes been so highly anticipated, with the day of the launch dominating all electronic media. A fitting tribute to a man like no other.