Cannes Lions
KING JAMES GROUP, Cape Town / SANLAM / 2015
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South Africans are some of the worst savers in the world. Household debt averages 75% of their after tax income. So we asked the question. What if we cut someone off from all their credit facilities to make them reconnect with their money? So at the beginning of National Savings Month, we created The One Rand Man, a man who had his entire salary paid to him in R1 coins, all 120kg of it. He then had to pay for everything in R1 coins for the whole month.
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