As recession gripped the economy in 2009, panic set in and South African financial institutions and life insurers urged consumers to tighten their belts. Sanlam, a large life insurer, briefed us to encourage people to seek expert financial planning assistance from Sanlam in order to ride out the storm.

Rather than take a serious tone we chose to play out a scenario in a psychiatrist room where the patient’s problem brings an amusing twist to the session and leaves the listener with a message to chew over.