Cannes Lions
DENTSU, Tokyo / THE ONE CLUB FOR ART & COPY / 2004
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This banner calls for entries of One Show 2003 in Japan. In Japan, legend has it that there is a long-nosed spectre, Tengu. This banner is made in the motif of it. When someone prided himself on something, such as winning an award, Japanese people say 'he became a Tengu'. The long nose is a symbol of pride in Japan.
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