Cannes Lions
MORTIERBRIGADE, Brussels / EBAY / 2006
Overview
Entries
Credits
Execution
In the biggest shopping areas in Belgium, stickers with the text 'moved to ebay' were placed on empty shops or shops being redecorated. It is quite uncommon for an online brand like eBay to invade an offline retail environment in this manner.
Outcome
The stickers were hung in the sales period, maximising visibility towards shoppers.
Similar Campaigns
12 items