During the Christmas period, Dropspot made a special wrapping paper with the following headline: "Wrong gift? Turn it into cash. Call 014/81.51.21". Instead of complaining about the wrong gifts they have just unwrapped, people would realise by reading the headline that they could always turn them into cash. This free gift-wrapping paper was distributed in several shops and shopping centres.

With this campaign, Dropspot managed a successful brand activation. This action led to an increasing amount in the phone calls made by customers to receive information. The website also benefited with a substantial increase in the amount of hits, and a survey showed that 82% of the customers are satisfied with the service.