Cannes Lions
ETCETERA, Amsterdam / BOL.COM / 2012
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A lot of parents know what a burden it is when a baby is constantly crying. When you shop at online department store ‘bol.com’ however, your baby won’t stop laughing! Which might even be more annoying. Fortunately, parents can now order baby gear at bol.com, like a restful rocking cradle.Cultural reference: In Dutch, the self invented word ‘lachbaby’ (gigglebaby) refers to- and is the opposite of the medical term ‘huilbaby’: a baby that continuously cries.
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