Creating a top-of-mind position amongst potential car buyers and sellers. Generating brand preference amongst (potential) car buyers and sellers. Generating site visits so that an increase of three per cent per month for the duration of the campaign period will be realised. Target audience: (Potential) car buyers and sellers. The campaign design provides a degree of transparency to the ‘richness’ of the Auto Trader database and gives it a more emotional charge: You too can buy your dream car at Auto Trader. A VW Golf? A flashy black Porsche? Whatever you desire, Auto Trader is your choice. Choose your dream vehicle and select 'search' and you’ll be automatically forwarded to a result page which displays cars that meet your submitted criteria!