We turned busy traffic intersections into “live classified” ads. By doing this, we were able to demonstrate the extensive variety of vehicles, from new models to bargain buys, that can be found in the pages of the Auto Trader, with the simple change of a traffic light.By creating these “live classifieds” we were not only able to engage potential buyers and show them the variety that the Auto Trader offers, but we were also able to further the relationship between the brand and the consumer where its magazine and website could not.