The concept was born from the idea of creating the best online experience ever enjoyed by users, a real challenge to be carried out before the players reached the great match.

The whole campaign revolves around this idea, a game which includes players from one of the best teams in the world, accompanied by videos, banners and social networks

Over 700,000 visits in two weeks.An increase of over 70% in comparison with the previous Real Madrid –Barcelona action.The number of bets made has been multiplied by three in comparison with the previous match.The average amount of money per bet increased by 10 %.A database of over 50,000 persons has been generated.