Sheraton Play was built to serve the key insight that Sheraton guests are “social beings” who enjoy any and every opportunity to engage with others. Sheraton Play enables guests to interact online in real Sheraton hotel scenes. From anywhere, anytime, visitors can join in ongoing pillow and pool splash fights, through both rich-banner experiences and at SheratonPlay.com. These targeted interactive ads run mostly on travel sites, and have been translated into multiple languages to reinforce the message that Sheraton brings people together in every corner of the world.