Our brief was to develop a new presence for Panasonic across Europe (22 countries). We developed brand guidelines, a portal site, all the content modules (eg: d-snap that are effectively advertising modules) and a content management system that allowed all their local countries to maintain their translated version of the site. The aim was to give them a consistent corporate image with guidelines that could be rolled out easily in multiple languages. Panasonic wanted to be the leading electronics manufacturer online, showcasing key products effectively rather than the industry standard product brochures. The success of the guidelines has been quick to see, having been adopted in 19 out of the 22 countries in two months, with traffic up 300% in this time alone.