This project aimed to construct the next generation vision from future insights of Tokyo. While Tokyo, housing target consumers, is a developed city where new services and technologies are popularized, it is likely to be one of the first cities in the world where social tasks on a global scale will occur, such as environmental issues and housing problems. Ethnography targeting 50 Tokyo-based people in their 20’s revealed that while they are willing to benefit from evolving AI and social services, they also feared the future of being deprived of their jobs by AI, and losing social value as an individual. Hence, we concluded that the mission of Panasonic is to present new hope for the future by developing technologies to create appliances realizing "a more humane lifestyle", not merely "efficient and convenient" technology, This concept was named "Next Humanity", and became the core idea of the proposing vision.

Based on Next Humanity, concept models of future home appliances were created. Electric Cloth “Feast” / A feedable cloth with special cooking devices to cook food and keep it warm. This frees users from restrictions on cooking space and creates "humane activity of enjoying food with friends" anywhere. Ambient projector “Drip” / A device scanning items placed directly under the camera, and searches online for related past and future information, projecting them trickling to the floor with a gentle ripple. Even in the future overloaded with information, the device creates "time to associate with information at a moderate distance". Vital plant “Bloom” / This device tells us the health condition of the user by the blooming of a bud, based on acquired vital data. Instead of reading health condition through an inorganic display, the device creates a "humane time to care for one’s health" like cherishing flowers.

The concept models of the household appliances were exhibited in Roppongi, the center of culture in Tokyo. Using a space where people come and go, the concept of Next Humanity was delivered by direct dialogue. The designers themselves carried out a real-time discussion with visitors and shared their visions of the next generation for five days. As a result, discussions were achieved with approximately 7,000 users exceeding the goal of 6,000. This project promoted an experience of the concept model depicting the "Next Humanity" where technology does not leave human beings behind, and also offered real-time discussion between target users who "fear the future" and the Panasonic designers’ vision opposing such fear. This is a challenging case that the company which has offered products emphasizing convenience over the 100 year period to publically focuses the value of "humanity" at the milestone for the next 100 years.