Yell.com asked us to create a motivating campaign to increase people’s understanding of their brand.

Our key insight was ‘Yell.com is the fastest way to get from the online world to the real world’, so a strategy was devised with local knowledge at the core that emphasises product benefits through real-life UK scenarios.

With the thought that Yell.com gives you ‘results for real life’, we chose media with geographical targeting, demonstrating Yell.com's local expertise and the breadth of information. The result is an innovative through-the-line campaign that brought to life Yell.com’s unique product benefits through everyday situations.

The Results for real life™ campaign launched with Ad Rail cross-track posters, transivision screens and GPS LED Supersides educating commuters on the product benefits of Yell.com. During this time an online advertising campaign was launched targeting Internet users on portal and local sites which demonstrated the benefits of searching with Yell.com. Three weeks later, the digital 6 sheet posters (day and night targeted) were installed in key cities nationwide to allow people to understand how Yell.com could be relevant to their local area. This was followed by both TV sponsorship on Channel Five and Sky and a cinema ad.