Cannes Lions
SYNERGI INTERACTIVE, Stockholm / SODERTORN UNIVERSITY COLLEGE / 2005
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Södertörn wished to draw attention to the university and increase the general awareness of it. A request was made for the target group, consisting of students aged 18-25, to respond to a survey regarding universities and education, thereby focusing on an active participation, both from Södertörn but also the recipient. Reaching the target group meant the message had to be spread in a serious yet unexpected way.
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