Match.com, the world’s largest online dating site, introduces two new characters: Cupid and Fate. The ad campaign features them as a lazy, hapless comedic duo. Instead of connecting two star-crossed lovers, the 30’’ and 10’’ spots feature the twosome shirking their responsibilities with useless, time-wasting pursuits like filling in magazine quizzes, riding their tandem bike and doing their hair. The desperate duo reminds singles that relying on Cupid and Fate is not a sure way to find love with the tagline - "Don’t wait for Cupid & Fate. Find love for yourself at Match.com".