This TV advertisement campaigns its main theme, ‘IMAGINATION of NEXON', of online entertainment company, Nexon.

Considering that imagination is an amalgam of random thoughts and irregular ideas, we interpreted imagination as ‘higgledy-piggledy’. We have selected apple for expressing IMAGINATION of NEXON. By showing the historical figures related to apple such as Adam & Eve, Newton, Wilhelm Tell and Snow White with rather extraordinary approaches, we have reorganized it ‘higgledy-piggledy’ with the imagination of Nexon