In order to create buzz and get attention to yemeksepeti we came up with 12 different food accounts. these were mostly traditional, local foods...and we gave them voice...each one had a different character, according to its popularity, way of cooking, birth place(urfa kebap and adana kebap belong to different rival cities). it's like opening a twitter account for hot dog and constantly tweet "whoof"these 12 accounts started following people, whenever they tweet about being hungry or any of the foods.and also yemeksepeti started retweeting the content these accounts created. till that day yemeksepeti's account was being used for CRM purposes, but after the rise of foods, yemeksepeti turned into a fun account constantly retweets about food.instead of using a promotional model to gain followers, we decided to use unique contentsince eating is a big matter in Turkey people got interested in idea.

As a result, we have positioned the brand closer to a “lovemark” status while most of the brands use twitter as a direct marketing tool with clear intentions. We never talked about ordering, instead we chat about the popular TV series, occasions or news.

We can see the improvement clearly in our social media reports. Previously, most the positive content about us was referring to our good service. After the campaign, 40% of the positive content was focused on this campaign.yemeksepeti is now most retweeted account by far in social community. probably, the funniest one too.