Cannes Lions
18 FEET & RISING, London / GAMBLE AWARE / 2017
Overview
Entries
Credits
Description
Both edits open with a man ranting and talking aggressively to a young man in a pub and a girl in her early twenties in her bedroom. As the man continues to goad both individuals reminding them of the ‘thrill’ they had together in the past, it becomes clear to the viewer that he embodies the voice of a gambling problem.
As the ad draws to a close, the man has disappeared and both people are gambling on a fruit machine and a bingo website as the screen goes dark. The end frame closes with the tag line ‘The voice of a gambling problem is a voice you shouldn’t have to hear.’
Similar Campaigns
7 items