Product: HotelesHoy.com is the online hotel guide of Yellow Pages in Spain, PaginasAmarillas.es, with a database of over 27,000 establishments throughout the country.Objectives: Generate traffic to the site. Establish HotelesHoy.com as users' first choice for arranging accommodation for their holidays and weekends away.Target: An email was addressed to 2 groups:1) Users registered with the PaginasAmarillas.es network of sites.

2) Internet users registered with other lists that matched the profile of search engine users interested in leisure/travel.The campaign focused on media and channels related to leisure/travel.