In order to promote Segundamano.mx, Mexico's biggest classified ads site, we launched a 360° campaign showcasing iconic ads for the Mexican market, showing that "used" doesn't mean "useless" when it comes to selling used products.

Classic prints, TVs and radio jingles were brought back to life, re-launched as spots, as well as banners and social media posts, together with the Segundamano.mx logo and the starting price of each product at the site.

All the ads of the campaign generated drive to web. People could scan the ads, and Shazam the radios, leading them to the search engine of each particular product at the Segundamano.mx site, where they could buy it directly.

A modern and innovative campaign for old products that increased visits to the Segundamano.mx site in 20%, demonstrating that sometimes, used is just as good as new.

In January 2015, the 360º campaign launched Print & Outdoor ads; TV & Radio spots; as well as banners and social media posts, all of them featuring classic, iconic ads for the mexican market.

All the executions of the campaign generated drive-to-web via mobile, inviting people to scan the ads and shazam the radios, leading to the Segundamano.mx site, where they would find all kinds of used products.

This way, used ads proved to be very useful when it came to selling used products.

The campaign run accordingly for 2 months, increasing in 20% the visits to the site.

During the campaign, the "Used Ads" increased visits to the Segundamano.mx site in 20%, consolidating the brand even more as the number 1 classified ad site in Mexico.