Cannes Lions
BANCA PER LA CASA, Milan / BANCA PER LA CASA / 2006
Overview
Entries
Credits
Execution
A dedicated brand was developed, following the company’s brand identity, to communicate the same values: specialization, simplicity and acceptance.Banners graphic concept is based on cartoons featuring (anthropomorphic) animals and their stereotypes as a metaphor for each BasicWeb line plus: this ludic appeal balances perceived bureaucratic complexity, usually associated with banks.
Outcome
Since last October 13,177 applications were sent to the bank.
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