VAR launched a new product called 'The Solospot.' If an advertiser uses the solospot to advertise (on radio), his radio spot will be the only commercial in that block.To promote this, we created an online 'Radio Commercial Buddy'. This is an online tool that allows you to spice up your radio commercial by mixing callouts and cheap promo sound effects in the existing spot. After trying out the tool, the visitor got a message:"There is a more efficient way of standing out. The VAR Solospot."