Based on the considerable number of restaurants now to be found on Restauranteshoy.com, we created an e-mail in which humour and the opportunity to interact with a video were the cornerstones of the piece.

The main objective of the communication was to drive traffic to the site. To get users to view Restauranteshoy.com as their first choice site when looking for restaurants of any type, and in particular with an outdoor terrace.The targets we focused on were registered users of the PaginasAmarillas.es network of sites.