Cannes Lions
OGILVYINTERACTIVE SPAIN, Madrid / TELEFONICA / 2004
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Description
Campaign to communicate that the restaurant guide in the online Yellow Pages can be of great assistance in finding restaurants with outdoor dining in the summer. The goal was to convince users that Restauranteshoy.com is the best reference site for finding restaurants using any type of search criterion, including whether or not they offer outdoor dining in the summer. The creativity was based on changing the dining setting with the arrival of spring.
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