Cannes Lions
DRAFT FCB COLOMBIA, Bogota / AQUEDUCT OF BOGOTA / 2009
Overview
Entries
Credits
Execution
The concept was that if people didn't use the water properly it could affect other things, like not having energy. So the concept was taken literally to action.
Outcome
People realized the importance of responsible water usage. This was shown by a 12% reduction of water consumption in public offices. The results promoted the Government to incorporate this project in other public entities nationwide.
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