Over the course of our 3-week campaign, Pass the Present was played more than 87,000 times, generating nearly 3m social impressions. We surpassed our initial campaign goals in the first week, and the final campaign results were 300% higher than we had initially projected.

Best Buy Canada received more than 15,000 new Facebook 'likes' over the course of the campaign. Not only did our promotion generate positive responses in the social sphere, it also established new relationships that Best Buy will be able to leverage moving forward.Most importantly of all, women aged 35-54 represented our largest player demographic.