Cannes Lions

ONLINE RETAIL STORE

ETCETERA, Amsterdam / BOL.COM / 2011

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Online shop bol.com doesn’t just sell movies, it helps you to them, by offering reviews, and movie trailers. It tries to inspire you, rather than present you with the dilemma of choice in the biggest media store of The Netherlands. Maybe an occasional offline salesman tries to compete with the added value of a movie preview, by a rather poor re-enactment. Another good reason to buy at bol.com. Because there, at least, you find real movie trailers.

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