This radio ad was part of the Christmas campaign for IWantOneOfThose.com, (IWOOT) a quirky gifts and gadgets website. The challenge was to create interest in visiting the site, without mentioning individual products, as the high turnover of stock on IWOOT meant that no particular item could be guaranteed.We concentrated instead on a feature on the site which allows you to search for gifts by recipient, in this case a co-worker. The spoof appeal format was given extra weight with the addition of some specially composed music.