Cannes Lions
EVB, San Francisco, Ca / LEAPFROG / 2006
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What if you could draw a keyboard on a piece of paper and actually play it? Sounds impossible. In fact, you'd have to see it to believe it. Which is exactly the approach we took with the LeapFrog FLY Pentop Computer. In order to showcase FLY's groundbreaking new technology, we created an engaging video-based website that actually let the viewer interact with the product much like they would in real life. Visitors were able to demo the product and even download a dynamic desktop. This was a case where seeing (and doing) truly was believing.
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