To bring to life the idea of Kalahari.com's 2-for-1 Mega Sale on books, we took two readings from two very different books and combined them into one with some rather hilarious results.

Kalahari.com is an online retailer that stocks a wide variety of products. It’s also South Africa’s longest-running online store. By celebrating our 15th birthday with a game that rewarded our customers, we were able to engage with our consumers in an entertaining way. Using the various layers of our parcel, we were also able to demonstrate the wide range of products available at Kalahari.com. This generated positive PR for the brand as well as significantly increasing our social media following.

#kalahari15 was trending in South Africa within 15 mins of the game starting.

The hashtag itself appeared over a quarter of a million times in feeds around the country. In just two and a half hours we got 5879 mentions, received over 6000 entries for our online game and increased our twitter following by 19%.

All this resulted in a 25% increase in orders over the campaign period.