We played a giant game of Pass the Parcel with our customers. We wrapped up a huge parcel and placed it on the back of a branded truck, and drove it around the city.

On our birthday, we randomly surprised loyal customers at their homes and offices. Under each layer, amazing prizes were hidden.

Simultaneously, we played a giant game of Pass the Parcel on twitter. Our “unwrapper” peeled off the layers of a giant gift in the name of our customers. Customers had to follow the @kalaharicom feed to know when exactly to tweet and win.

#kalahari15 was trending in South Africa within 15 mins of the game starting.

The hashtag itself appeared over a quarter of a million times in feeds around the country. In just two and a half hours we got 5879 mentions, received over 6000 entries for our online game and increased our twitter following by 19%.

All this resulted in a 25% increase in orders over the campaign period.