As soon as the website opens, a layer of different Christmas presents starts falling like snow. Sylvie van der Vaart stars in the video, discovering the falling gifts and then turning to them and watching them before prodding a couple out of curiosity. The gifts keep falling and Sylvie opens her hand, in which the campaign tagline can ultimately be seen. The gifts then fly onto the wallpaper and form a gift tree.Target group: Adults between 18-49 years; target audience: women between 18-39 years with fashion affinity.