Cannes Lions
BBDO NEW YORK, New York / HBO / 2010
Overview
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Outcome
The Bear Box invitations created a lot of intrigue and excitement. More than 500 guests attended the opening night party in New York, and thousands of people turned out for all three Cube events. This in turn led to hundreds of thousands of unique visitors on the campaign website, and numerous press mentions, even prompting The New York Times to say HBOimagine “set a new bar for interactive fiction.”
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