Cannes Lions
BUCK, Los Angeles / HBO / 2021
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The music track “The Bigger Picture” by Lil Baby draws on the artist’s experience with police and criminal justice, and accentuates the stories and emotion told throughout the HBO Special. The song was released in the wake of the killing of George Floyd, and quickly became the most streamed protest song after Floyd’s death. In the song, Lil Baby shows solidarity with the 2020 Black Lives Matter protests, calling for justice against police brutality in the United States and systemic racism.
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